How I helped over 20,000 users launch their NFT collection
Project overview
As the lead web developer for an innovative NFT collection launch platform, I played a pivotal role in revolutionizing the NFT creation process for millions of users worldwide. Our platform empowers creators to bring their unique visions to life without the need for coding skills, ushering in a new era of NFT collection launches.
Outcome
Driving 250,000 all time website visitors, 17,000 app sign ups, and over 2,500 paying users
Grew Youtube channel to over 60,000 views and 830 subscribers in 6 months.
Implemented agile and scrum management practices to successfully deliver weekly product releases.
Improving the website performance
As a small team, creating elegant designs was a luxury that didn't directly contribute to our growth. Therefore, to expedite the release of A/B test sections, we embarked on a website redesign to streamline the process.
During this redesign, we placed a strong emphasis on optimizing performance and SEO. Consequently, we achieved significant improvements in our Google PageSpeed Insight scores.
These endeavors led to an increase in our SEO rankings, resulting in a boost in website traffic.
Before
After